the story behind our 1,200% improvement in model accuracy

Estimating app usage is one of the most challenging things we do in the App Intelligence industry. With Downloads or IAP Revenue there are clear correlations with app store rank, which make designing models relatively straightforward. Yet when it comes to estimating DAUs and MAUs, there are so many different components, features, and indicators that the picture becomes very complex, very quickly.  Now it's time for a confession: our early attempts at usage models missed the mark. So, about 18 months ago, we decided to start from scratch. We asked ourselves: if time wasn't a factor, how could we build the most actionable models possible? And today, nearly a year later, we can finally share the results with you.  Here's the full-story on how we improved our usage estimates by 1,200%. -Matt Director of Marketing Apptopia PS. Do you need download, revenue, or usage estimates for iOS and/or Google Play apps? Apptopia can help - we have data for millions of apps. Just use this link to block out some time talk.
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